One night earlier this summer, a group of six women filed into a corner booth at Mamo, a Manhattan transplant of the very popular restaurant Mamo Le Michelangelo in the French Riviera. But before they sat down, the queen bee with crown crafted by Drybar, whose vibrant turquoise handbag matched her cocktail dress, asked the host, “And is this where Beyoncé sat?”
While VRAC’s boxed rosé has been around for a couple of years, it’s been insanely popular this summer, possibly because more stores are carrying it. Or trying to carry it. Recently our local wine provider told us that it’s been nearly impossible to keep on the shelves, adding that the family-sized package of wine is also one of the best rosés out there.
Think cheap, sweet wine that you wouldn’t be caught dead serving to friends or a date.
But a lot’s changed in the last few years when it comes to wine a box. Nowadays, you can find some truly delicious wines in a box anyone would be proud to serve to guests. There’s great red wines and white wines that come in a box.
In southern France, locals can buy their wines en vrac — in glass — at the neighborhood winery. They help themselves to tastes from several different tanks, each marked with contents and price. After making a choice, customers fill whatever containers they brought with them with a hose that looks exactly like the ones we use to pump gas into our cars.